Targeted advertising on competing platforms

DOI10.1515/bejte-2017-0126OpenAlexW2184673453WikidataQ130017991 ScholiaQ130017991MaRDI QIDQ2098981

Siqi Pan, Qiang Gong, Huanxing Yang

Publication date: 22 November 2022

Published in: The B. E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1515/bejte-2017-0126

zbMATH Keywords

targetingadvertisingtwo-sided marketsonline platforms

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (1)

The optimal advertising strategy with differentiated targeted effect consumers

Cites Work

• Nash equilibrium with strategic complementarities
• Log-concave probability and its applications
• Market Provision of Broadcasting: A Welfare Analysis
• Equilibrium Distributions of Sales and Advertising Prices

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