Prediction of brand stories spreading on social networks

DOI10.1007/S11634-021-00450-XOpenAlexW3177492817MaRDI QIDQ2103849

Thi Bich Ngoc Hoang, Josiane Mothe

Publication date: 9 December 2022

Published in: Advances in Data Analysis and Classification. ADAC (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11634-021-00450-x

zbMATH Keywords

information retrievalinformation diffusionsocial mediaonline marketingpredictive modeltweets analysisusing machine learning

Mathematics Subject Classification ID

Artificial intelligence (68T99) Natural language processing (68T50) Computing methodologies for text processing; mathematical typography (68U15)

Uses Software

• SMOTE

Cites Work

• Unnamed Item

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