A two-echelon supply chain contract under advertisement and retail price-dependent demand
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Publication:2113816
DOI10.1504/IJMOR.2022.121117zbMath1486.90011OpenAlexW4226510035MaRDI QIDQ2113816
Rubi Das, Abhijit Barman, Pijus Kanti De
Publication date: 14 March 2022
Published in: International Journal of Mathematics in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1504/ijmor.2022.121117
Hierarchical games (including Stackelberg games) (91A65) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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