Two competitive products diffusion in heterogeneous consumer social networks with repeat purchase

DOI10.1186/s13662-019-2252-8zbMath1485.91129OpenAlexW2965938833WikidataQ125792102 ScholiaQ125792102MaRDI QIDQ2114316

Qiwei Huang, Yu-Lin Zhang

Publication date: 15 March 2022

Published in: Advances in Difference Equations (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1186/s13662-019-2252-8

zbMATH Keywords

dynamicsheterogeneityproduct diffusioncompetitive productsconsumer social networks

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Management decision making, including multiple objectives (90B50) Population dynamics (general) (92D25) Consumer behavior, demand theory (91B42)

Related Items (1)

Maximizing the influence of the innovative products diffusion considering advertisement and promotion strategies

Cites Work

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