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Forecast adjustments during post-promotional periods

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Publication:2116851
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DOI10.1016/j.ejor.2021.07.057zbMath1495.90097OpenAlexW3192337559MaRDI QIDQ2116851

Harsha Chamara Hewage, H. Niles Perera, Shari De Baets

Publication date: 18 March 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.07.057


zbMATH Keywords

forecastingsales promotionsjudgmental adjustmentsbehavioral supply chain managementpost-promotional effect


Mathematics Subject Classification ID

Marketing, advertising (90B60)


Related Items

Use of contextual and model-based information in adjusting promotional forecasts ⋮ Optimal reconciliation with immutable forecasts


Uses Software

  • CHAN4CAST


Cites Work

  • Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information
  • Do `big losses' in judgmental adjustments to statistical forecasts affect experts' behaviour?
  • A retail store SKU promotions optimization model for category multi-period profit maximization
  • Using judgment to select and adjust forecasts from statistical models
  • Forecasting and operational research: a review
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