Integration of development and advertising strategies for multi-attribute products under competition
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Publication:2116854
DOI10.1016/J.EJOR.2021.07.053zbMath1495.90101OpenAlexW3187733883MaRDI QIDQ2116854
Gaoji Sun, Yingchen Yan, Zhongfeng Qin, Qiu Hong Zhao
Publication date: 18 March 2022
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2021.07.053
Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)
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Cites Work
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