Managing brand competition with consumer fairness concern via manufacturer incentive

DOI10.1016/J.EJOR.2021.08.026zbMath1495.90102OpenAlexW3195259155MaRDI QIDQ2116877

Shumei Wang, Zhixin Liu, Niu Yu

Publication date: 18 March 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.08.026

zbMATH Keywords

supply chainpricingincentivefairness concernbrand competition

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (3)

Competitive pricing and product strategies in the presence of consumers' social comparisons ⋮ The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Information sharing and production timing strategy in a platform-based supply chain

Cites Work

• The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
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• Pareto and Kaldor-Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy
• Supply chains in the presence of store brands
• Cooperative advertising in a distribution channel with fairness concerns
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• Social Preferences and Supply Chain Performance: An Experimental Study
• The effects of customer rebates and retailer incentives on a manufacturer's profits and sales
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• Competing with channel partners: Supply chain conflict when retailers introduce store brands
• Optimal Rebate Strategies Under Dynamic Pricing
• The impact of manufacturer rebates on supply chain profits

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