When and how should a retailer use third-party platform channels? The impact of spillover effects

DOI10.1016/j.ejor.2021.11.008zbMath1506.90065OpenAlexW3213991278MaRDI QIDQ2140211

Shuangshuang Xu, Dan Shi, Xueping Zhen, Yongjian Li

Publication date: 20 May 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.11.008

zbMATH Keywords

supply chain managementspillover effectchannel selectionmulti-channel supply chainplatform selling format

Mathematics Subject Classification ID

Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (6)

Optimal channel choices and online refund policies in a low-carbon tourism supply chain considering carbon reduction level ⋮ Implications of product line competition on channel matching strategies in a retail platform ⋮ Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform? ⋮ Is blockchain technology desirable? When considering power structures and consumer preference for blockchain ⋮ Presence of piracy and legal protection: decisions in the digital goods market under different contracts ⋮ Supply chain coordination with financial constraints considering delivery time and cross‐channel spillover effect

Cites Work

• Unnamed Item
• When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?
• Price and quality decisions in dual-channel supply chains
• When to introduce an online channel, and offer money back guarantees and personalized pricing?
• Strategic introduction of the marketplace channel under spillovers from online to offline sales
• Contract and product quality in platform selling
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

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