Viral marketing on social networks: an epidemiological perspective

DOI10.1016/j.physa.2019.03.008OpenAlexW2922293894WikidataQ128228065 ScholiaQ128228065MaRDI QIDQ2159627

Kumar Gaurav, Sayantari Ghosh, Saumik Bhattacharya

Publication date: 2 August 2022

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2019.03.008

zbMATH Keywords

bistabilityviral marketingonline social networksepidemiological modelmean-field analysisgraph-theoretical treatment

Mathematics Subject Classification ID

Statistical mechanics, structure of matter (82-XX)

Related Items (2)

Modeling the propagation of riots, collective behaviors and epidemics ⋮ Impact of social media advertisements on the dynamics of online shopping: a modeling study

Uses Software

• KONECT

Cites Work

• Unnamed Item
• On the definition and the computation of the basic reproduction ratio \(R_ 0\) in models for infectious diseases in heterogeneous populations
• Deterministic models for rumor transmission
• Emergence of Scaling in Random Networks
• The spread of disease with birth and death on networks
• Ideodynamics: The kinetics of the evolution of ideas
• Dynamical Processes on Complex Networks
• A differential equation model for predicting public opinions and behaviors from persuasive information: Application to the index of consumer sentiment
• Networks

This page was built for publication: Viral marketing on social networks: an epidemiological perspective