Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

DOI10.1007/s10479-020-03861-9zbMath1498.90008OpenAlexW3112309772MaRDI QIDQ2171364

Abhijeet Ghadge, Sarat Kumar Jena

Publication date: 8 September 2022

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-020-03861-9

zbMATH Keywords

game theorycompetitionsupply chainpricingadvertisingbundling

Mathematics Subject Classification ID

Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (1)

A decision framework for incorporating the coordination and behavioural issues in sustainable supply chains in digital economy

Cites Work

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• Optimal Bundle Pricing
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• Competitive Bundling
• A Competitive Advertising Model: Some Theoretical and Empirical Results
• Return and refund policy for product and core service bundling in the dual‐channel supply chain

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