Bundle pricing strategies for two complementary products with different channel powers

DOI10.1007/s10479-017-2632-yzbMath1437.91211OpenAlexW2749398956MaRDI QIDQ2177795

Raghu Nandan Giri, Shyamal Kumar Mondal, Manoranjan Maiti

Publication date: 6 May 2020

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-017-2632-y

zbMATH Keywords

supply chain managementStackelberg gamepricing strategycomplementary productsproducts bundle

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

Related Items (3)

Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective ⋮ Inventory replenishment policies for two successive generations price-sensitive technology products ⋮ Disclosure of quality preference-revealing information in a supply chain with competitive products

Cites Work

• Consumer environmental awareness and channel coordination with two substitutable products
• Pricing decisions for substitutable products with horizontal and vertical competition in fuzzy environments
• The impact of customer returns on supply chain decisions under various channel interactions
• Pricing decisions for substitutable products with a common retailer in fuzzy environments
• On the value of information sharing and cooperative price setting
• Market Information and Firm Performance
• Competitive Non-linear Pricing and Bundling

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