Nonparametric advertising budget allocation with inventory constraint

DOI10.1016/j.ejor.2020.02.005zbMath1441.91030OpenAlexW3006395381MaRDI QIDQ2183869

Chaolin Yang, Yi Xiong

Publication date: 27 May 2020

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2020.02.005

zbMATH Keywords

asymptotic optimalitynonparametricrevenue managementdynamic learningadvertising budget allocation

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Dynamic programming (90C39) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

Related Items (1)

An application of approximate dynamic programming in multi-period multi-product advertising budgeting

Cites Work

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