Optimal advertising budget allocation across markets with different goals and various constraints

DOI10.1155/2020/6162056zbMath1435.90082OpenAlexW3027713260MaRDI QIDQ2187068

Fan Jia, Xing-Yuan Wang, Fu-an Li

Publication date: 10 June 2020

Published in: Complexity (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2020/6162056

Mathematics Subject Classification ID

Nonlinear programming (90C30) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

Related Items (1)

An application of approximate dynamic programming in multi-period multi-product advertising budgeting

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