Competition in defensive and offensive advertising strategies in a segmented market

DOI10.1016/J.EJCON.2019.10.004zbMath1447.91074DBLPjournals/ejcon/MachowskaN20OpenAlexW2981289177WikidataQ104413666 ScholiaQ104413666MaRDI QIDQ2198736

Dominika Machowska, Andrzej F. Nowakowski

Publication date: 15 September 2020

Published in: European Journal of Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejcon.2019.10.004

zbMATH Keywords

numerical algorithmopen-loop Nash equilibriummarket segmentationgoodwilldual dynamic approach

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising ⋮ Control of COVID-19 transmission dynamics, a game theoretical approach ⋮ A game-theoretic perspective to study a nonlinear stochastic parabolic model of population competition ⋮ Analysis of pandemic with game methodology and numerical approximation

Uses Software

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Cites Work

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