Pricing policies in dual distribution channels: the reference effect of official prices
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Publication:2239949
DOI10.1016/j.ejor.2021.03.040zbMath1487.90420OpenAlexW3141901546MaRDI QIDQ2239949
Libo Sun, Xiaolong Guo, Xiaoting Jiao, Yugang Yu
Publication date: 5 November 2021
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2021.03.040
Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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