Market segmentation in online platforms

DOI10.1016/j.ejor.2021.03.056zbMath1490.91102arXiv1511.00750OpenAlexW3159757752MaRDI QIDQ2242393

Pascal Van Hentenryck, Gerardo Berbeglia, Franco Berbeglia

Publication date: 9 November 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1511.00750

zbMATH Keywords

revenue managementsocial influencemarket segmentationOR in marketingranking policies

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Cites Work

• Assortment optimization under a multinomial logit model with position bias and social influence
• Pricing and market segmentation using opaque selling mechanisms
• The effects of herding and word of mouth in a two-period advertising signaling model
• Popularity signals in trial-offer markets with social influence and position bias
• Discovering heterogeneous consumer groups from sales transaction data
• Functional limit theorems for multitype branching processes and generalized Pólya urns.
• Cooperation through social influence
• Optimal Search for the Best Alternative

This page was built for publication: Market segmentation in online platforms