Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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Publication:2253365
DOI10.1016/j.ejor.2012.06.042zbMath1292.90149OpenAlexW3168133860MaRDI QIDQ2253365
Publication date: 27 July 2014
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2012.06.042
Applications of game theory (91A80) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)
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Cites Work
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