Supply chains in the presence of store brands

DOI10.1016/j.ejor.2012.07.039zbMath1292.90047OpenAlexW2082588091MaRDI QIDQ2253438

Vithala R. Rao, Xiang Fang, Srinagesh Gavirneni

Publication date: 27 July 2014

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.07.039

zbMATH Keywords

supply chain managementsupply chain coordinationprivate labels

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)

Related Items (9)

Impact of store brand competition on retailer's strategic inventory in decentralized supply chains ⋮ Fighting store brands through the strategic timing of pricing and advertising decisions ⋮ Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Introduction of store brands considering product cost and shelf space opportunity cost ⋮ Store-brand production arrangement based on the game theory ⋮ Interaction between channel strategy and store brand decisions ⋮ Brand positioning and consumer taste information ⋮ Impacts of store-brand introduction on a multiple-echelon supply chain ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive

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