Cooperative advertising models in supply chain management: a review
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Publication:2256163
DOI10.1016/j.ejor.2013.08.010zbMath1305.90240OpenAlexW4231856359MaRDI QIDQ2256163
Publication date: 19 February 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.08.010
Cooperative games (91A12) Applications of game theory (91A80) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)
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