Advertising strategies for new product diffusion in emerging markets: propositions and analysis
From MaRDI portal
Publication:2267676
DOI10.1016/J.EJOR.2009.11.009zbMath1181.90161OpenAlexW2057741303MaRDI QIDQ2267676
Publication date: 1 March 2010
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2009.11.009
Related Items (5)
Recent developments in dynamic advertising research ⋮ Competitive diffusion process of repurchased products in knowledgeable manufacturing ⋮ An analytical model of the relationship between product quality and advertising ⋮ Maximizing the influence of the innovative products diffusion considering advertisement and promotion strategies ⋮ A road map to new product success: warranty, advertisement and price
Cites Work
- Unnamed Item
- Unnamed Item
- Formulating dynamic strategies using decision calculus
- A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
- The stochastic goodwill problem
- Advertising a new product in a segmented market
- Stochastic optimal budget decision for advertising considering uncertain sales responses
- A New Product Growth for Model Consumer Durables
- Dynamic Price Models for New-Product Planning
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
- A New Product Adoption Model with Price, Advertising, and Uncertainty
- Innovation Diffusion in a Dynamic Potential Adopter Population
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Optimal Pricing and Lot-Sizing Under Conditions of Perishability and Partial Backordering
- Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares
This page was built for publication: Advertising strategies for new product diffusion in emerging markets: propositions and analysis
