Optimal pricing and advertising policies for an entertainment event

DOI10.1016/J.JEDC.2008.08.005zbMath1170.91342OpenAlexW2138537411MaRDI QIDQ2271654

Peter M. Kort, Steffen Jørgensen, Georges Zaccour

Publication date: 7 August 2009

Published in: Journal of Economic Dynamics \& Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.jedc.2008.08.005

zbMATH Keywords

optimal controlpricingadvertisingcapacity planning

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Microeconomic theory (price theory and economic markets) (91B24) Economic models of real-world systems (e.g., electricity markets, etc.) (91B74) Control/observation systems governed by ordinary differential equations (93C15)

Related Items (5)

Optimal versus satisfactory decision making: a case study of sales with a target ⋮ Advertising events in a competitive framework ⋮ Modeling the impact of product quality on dynamic pricing and advertising policies ⋮ An analytical model of the relationship between product quality and advertising ⋮ Optimal pricing and advertising policies for a one-time entertainment event

Cites Work

• Advertising an event
• A New Product Growth for Model Consumer Durables
• Dynamic Price Models for New-Product Planning
• Petroleum Reservoir Exploitation: Switching from Primary to Secondary Recovery
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares

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