On the solution of a differential game of managing the investments in an advertising campaign

DOI10.1134/S0081543819040096zbMath1430.91022OpenAlexW2805400356MaRDI QIDQ2284201

Yanyan Li

Publication date: 14 January 2020

Published in: Proceedings of the Steklov Institute of Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1134/s0081543819040096

zbMATH Keywords

Nash equilibriumnonzero-sum differential gamesadvertising model

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Related Items (1)

A stochastic goodwill model depending on quality level and advertising

Cites Work

• Sustaining cooperation in a differential game of advertising goodwill accumulation
• Non-constant discounting and differential games with random time horizon
• Dynamic oligopoly with capacity adjustment costs
• Cooperative differential games with stochastic time
• Recent developments in dynamic advertising research
• Optimal solutions in differential games with random duration
• Dynamics of competing with quality- and advertising-based goodwill
• Uniform Tauberian theorem in differential games
• Stable Marketing Cooperation in a Differential Game for an Oligopoly
• Properties of the value function in optimal control problems with infinite horizon
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