Dynamic control of product innovation, advertising effort, and strategic transfer-pricing in a marketing-operations interface

DOI10.1155/2019/8418260zbMath1435.90057OpenAlexW2916168248MaRDI QIDQ2298861

Susu Cheng, Chunyan Fu, Yongxi Yi

Publication date: 20 February 2020

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2019/8418260

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production models (90B30) Marketing, advertising (90B60)

Cites Work

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• Process Innovation and Learning by Doing in Semiconductor Manufacturing
• A Model of Growth Through Creative Destruction
• Investment in Knowledge: A Generalization of Learning By Experience

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