Pricing decisions in marketing channels in the presence of optional contingent products

DOI10.1007/S10100-018-0527-XOpenAlexW2793915438MaRDI QIDQ2303327

Sihem Taboubi, Peter M. Kort, Georges Zaccour

Publication date: 3 March 2020

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10100-018-0527-x

zbMATH Keywords

marketing channelspricing decisionsrevenue-sharing contractm-commercecontingent products

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Related Items (3)

Two-period pricing and utilization decisions in a dual-channel service-only supply chain ⋮ The complexity analysis and control of time-delay OEM supply chain considering R\&D efforts and marketing level ⋮ On the Modelling of Price Effects in the Diffusion of Optional Contingent Products

Cites Work

• Unnamed Item
• Which business model for e-book pricing?
• Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
• Product Line Pricing in a Supply Chain
• Joint Pricing-Production Decisions in Supply Chains of Complementary Products with Uncertain Demand

This page was built for publication: Pricing decisions in marketing channels in the presence of optional contingent products