Competitive persuasive advertising under consumer loss aversion

DOI10.1016/J.ECONLET.2019.108690zbMath1425.91265OpenAlexW2974793144MaRDI QIDQ2334313

Oliver März

Publication date: 7 November 2019

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2019.108690

zbMATH Keywords

imperfect competitionsalienceexpectation-based loss aversionpersuasive advertising

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

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• A Model of Reference-Dependent Preferences*
• The Evolution of Walrasian Behavior
• Regular prices and sales
• Competition for Attention
• Salience Theory of Choice Under Risk
• A Model of Focusing in Economic Choice*
• A Sparsity-Based Model of Bounded Rationality *

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