The effects of technological shocks in an optimal goodwill model with a random product life cycle

DOI10.1016/j.camwa.2018.05.030zbMath1426.91119OpenAlexW2807722604MaRDI QIDQ2334898

Mariusz Górajski, Dominika Machowska

Publication date: 8 November 2019

Published in: Computers \& Mathematics with Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.camwa.2018.05.030

zbMATH Keywords

marketing strategyexistence of an optimal solutionconsumer recommendationLotka-Sharp-McKendrick PDEproduct goodwillrandom product life cycle

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

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