An empirical study on the Lanchester model of combat for competitive advertising decisions
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Publication:2371380
DOI10.1016/j.ejor.2006.10.018zbMath1205.90167OpenAlexW2122574195MaRDI QIDQ2371380
Publication date: 4 July 2007
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2006.10.018
Related Items (3)
On modeling the advertising-operations interface under asymmetric competition ⋮ Nonzero-sum stochastic differential reinsurance games with jump-diffusion processes ⋮ Research on the dynamic advertising strategies of the duopoly manufacturers—the application of advertising differential game model
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