Do CRM systems cause one-to-one marketing effectiveness?

DOI10.1214/088342306000000213zbMath1426.62323arXivmath/0609199OpenAlexW3100737691MaRDI QIDQ2381783

Yanyan Li

Publication date: 18 September 2007

Published in: Statistical Science (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/math/0609199

zbMATH Keywords

electronic commercepotential outcomespropensity scorecausal analysismatching estimatorcustomer relationship management systems

Mathematics Subject Classification ID

Applications of statistics to biology and medical sciences; meta analysis (62P10)

Uses Software

• Stata
• pscore

Cites Work

• Choice as an alternative to control in observational studies. (With comments and a rejoinder).
• Functional data analysis in electronic commerce research
• Estimating the causal effects of marketing interventions using propensity score methodology
• The central role of the propensity score in observational studies for causal effects
• Statistics and Causal Inference
• Causal Inference Using Potential Outcomes
• Observational studies.

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