A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth

DOI10.1214/088342306000000169zbMath1426.62370arXivmath/0609228OpenAlexW3101985349MaRDI QIDQ2381792

Ritu Narayan, Chrysanthos Dellarocas

Publication date: 18 September 2007

Published in: Statistical Science (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/math/0609228

zbMATH Keywords

viral marketingonline communitiesmotion picture reviewsword-of-mouth metrics

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42)

Related Items (1)

Functional data analysis in electronic commerce research

Cites Work

• A Simple Test for Heteroscedasticity and Random Coefficient Variation

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