Green, greener or brown: choosing the right color of the product

DOI10.1007/S10479-014-1781-5zbMath1404.91184OpenAlexW1982443333MaRDI QIDQ2404327

Asoo J. Vakharia, Arda Yenipazarli

Publication date: 18 September 2017

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-014-1781-5

zbMATH Keywords

product positioningmarket segmentationenvironmental sustainabilityportfolio design

Mathematics Subject Classification ID

Production models (90B30) Microeconomic theory (price theory and economic markets) (91B24) Environmental economics (natural resource models, harvesting, pollution, etc.) (91B76) Consumer behavior, demand theory (91B42)

Related Items (3)

Allocation policy considering firm's time-varying emission reduction in a cap-and-trade system ⋮ How much is enough? Government subsidies in supporting green product development ⋮ Production planning under RTP, TOU and PPA considering a redox flow battery storage system

Cites Work

• Consumer environmental awareness and competition in two-stage supply chains
• Pricing, market coverage and capacity: can green and brown products co-exist?
• Managing new and differentiated remanufactured products
• Monopoly and product quality
• Commonality in product design: Cost saving, valuation change and cannibalization
• When Is Price Discrimination Profitable?

This page was built for publication: Green, greener or brown: choosing the right color of the product