Complex dynamics of the generic and brand advertising strategies in duopoly

DOI10.1016/J.CHAOS.2006.06.054zbMath1151.91361OpenAlexW2005365898MaRDI QIDQ2470588

Liang Chen, Jie Qi, Yong-Sheng Ding

Publication date: 14 February 2008

Published in: Chaos, Solitons and Fractals (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.chaos.2006.06.054

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Strange attractors, chaotic dynamics of systems with hyperbolic behavior (37D45)

Related Items (2)

Dynamic Evolution, Synchronization and Multistability in an Advertising Game Model with Homogeneous Products and Spillover Effect ⋮ A chaotic model for advertising diffusion problem with competition

Cites Work

• Unnamed Item
• Differential game models of advertising competition
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• Dynamic Optimal Control Models in Advertising: Recent Developments

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