A marketing decision problem in single-period stochastic inventory model

DOI10.1007/BF03398697zbMath1210.90011OpenAlexW2775763513MaRDI QIDQ2477103

Surajit Pal, D. K. Manna

Publication date: 13 March 2008

Published in: Opsearch (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf03398697

zbMATH Keywords

inventorystochasticsingle-periodmarketing effort

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (2)

A demand aggregation approach for inventory control in two echelon supply chain under uncertainty ⋮ Joint optimization of the marketing and operations functions

Cites Work

• Unnamed Item
• A Single-period Stochastic Inventory Model Under the Influence of Marketing Policies
• Single‐period inventory models with demand uncertainty and quantity discounts: Behavioral implications and a new solution procedure

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