Advertising an event

DOI10.1016/j.automatica.2005.11.007zbMath1097.90027OpenAlexW2128172800MaRDI QIDQ2507928

Peter M. Kort, Steffen Jørgensen, Georges Zaccour

Publication date: 5 October 2006

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2005.11.007

zbMATH Keywords

optimal controlmarketingadvertisingword-of-mouth

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Optimal stochastic control (93E20) Marketing, advertising (90B60)

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Cites Work

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• Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model
• Dynamic Optimal Control Models in Advertising: Recent Developments