A survey of game-theoretic models of cooperative advertising
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Publication:2514806
DOI10.1016/j.ejor.2013.12.017zbMath1304.90115OpenAlexW2084353702MaRDI QIDQ2514806
Steffen Jørgensen, Georges Zaccour
Publication date: 4 February 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.12.017
game theoryvertical integrationmarketing channelssupply chainsNash and Stackelberg equilibriaco-op advertising programs
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