Defensive, offensive, and generic advertising in a Lanchester model with market growth

DOI10.1007/S13235-015-0147-1zbMath1348.90367OpenAlexW1982079420MaRDI QIDQ257022

Simon-Pierre Sigué, Steffen Jørgensen

Publication date: 15 March 2016

Published in: Dynamic Games and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s13235-015-0147-1

zbMATH Keywords

differential gamesadvertisingduopolistic market

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Economic growth models (91B62) Marketing, advertising (90B60)

Related Items (6)

Competition in defensive and offensive advertising strategies in a segmented market ⋮ A Lanchester-Type Dynamic Game of Advertising and Pricing ⋮ Strategic rivalry for market share: a contest theory approach to dynamic advertising competition ⋮ Advertising patterns in a dynamic oligopolistic growing market with decay ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly ⋮ Optimal acquisition and retention strategies in a duopoly model of competition

Cites Work

• Optimal pricing and advertising in a durable-good duopoly
• Competitive dynamic advertising. A modification of the Case game
• A duopolistic model of dynamic competitive advertising
• Advertising competition with market expansion for finite horizon firms
• Recent developments in dynamic advertising research

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