The existence of the solution to the control problem of advertising expenses with distributed lag

zbMath1414.91263MaRDI QIDQ2627185

Igor' Viktorovich Lutoshkin, Nailya Rinatovna Yamaltdinova

Publication date: 30 May 2017

Published in: Izvestiya Irkutskogo Gosudarstvennogo Universiteta. Seriya Matematika (Search for Journal in Brave)

zbMATH Keywords

existence of solutionintegral equations of Volterra typeaccumulated firm goodwillmathematical advertising modelsmodel with distributed lag of advertisingpromotion expenses control

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

• Recent developments in dynamic advertising research
• The parameterization method for optimizing the systems which have integro-differential equations
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