Coordinating a two-echelon supply chain with price and promotional effort dependent demand

DOI10.1504/IJOR.2015.069179zbMath1362.90088OpenAlexW2033425485MaRDI QIDQ2627587

T. Maiti, S. Bardhan, Bibhas Chandra Giri

Publication date: 31 May 2017

Published in: International Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijor.2015.069179

zbMATH Keywords

supply chain managementcooperative advertisingSCMsupply chain coordinationprice dependent demandpromotional effortcontract mechanismsproduct promotionretail fixed mark-upRFM policytwo-level supply chains

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

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