Target market selection based on market segment evaluation: a multiple attribute decision making approach

DOI10.1504/IJOR.2015.072231zbMath1362.90223OpenAlexW2196727689MaRDI QIDQ2627637

Mohammad Hasan Aghdaie, Maryam Alimardani

Publication date: 31 May 2017

Published in: International Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijor.2015.072231

zbMATH Keywords

AHPmarketingmarket segmentationTOPSISmultiattribute decision makingMADManalytical hierarchy processmarket segment evaluationtarget market selection

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Special problems of linear programming (transportation, multi-index, data envelopment analysis, etc.) (90C08) Microeconomic theory (price theory and economic markets) (91B24)

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