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Optimal dynamic production and sales plans for a new product in the presence of scarcity effects - MaRDI portal

Optimal dynamic production and sales plans for a new product in the presence of scarcity effects

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DOI10.1504/IJOR.2016.10000311zbMath1362.90252OpenAlexW2509343906MaRDI QIDQ2627795

Rahul Patil, Janat Shah

Publication date: 31 May 2017

Published in: International Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijor.2016.10000311

zbMATH Keywords

production planning control theory new product diffusion capacity planning word of mouth new products marketing-manufacturing interface sales planning scarcity effects strategic sales delay wom

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Production models (90B30) Marketing, advertising (90B60)

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