Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
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Publication:2629583
DOI10.1007/s10100-014-0338-7zbMath1339.90181OpenAlexW2016209528MaRDI QIDQ2629583
Publication date: 6 July 2016
Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10100-014-0338-7
Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)
Related Items (8)
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer ⋮ Pluriclosed flow on generalized Kähler manifolds with split tangent bundle ⋮ Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment ⋮ Incentive mechanisms for price and advertising coordination in dynamic marketing channels ⋮ Two-period pricing and utilization decisions in a dual-channel service-only supply chain ⋮ Editorial. CEJOR special issue of Croatian Operational Research Society ⋮ A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain ⋮ Coordinating a supply chain for deteriorating items with multi-factor-dependent demand over a finite planning horizon
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