A hybrid variable neighborhood search algorithm for targeted offers in direct marketing

DOI10.1016/j.endm.2014.11.027zbMath1362.90251OpenAlexW1996755671MaRDI QIDQ2631264

Vitor N. Coelho, F. Boava, Igor M. Coelho, Marcone Jamilson Freitas Souza, D. L. T. Boava, Bruno N. Coelho, Thays A. Oliveira

Publication date: 29 July 2016

Full work available at URL: http://www.repositorio.ufop.br/handle/123456789/5466

zbMATH Keywords

GRASPoperational researchdirect marketinggeneral variable neighborhood searchtargeted offers problem

Mathematics Subject Classification ID

Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)

Related Items (6)

A hybrid variable neighborhood search for the orienteering problem with mandatory visits and exclusionary constraints ⋮ Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign ⋮ A matheuristic for a customer assignment problem in direct marketing ⋮ A VNS approach for book marketing campaigns generated with quasi-bicliques probabilities ⋮ Variable neighborhood search: the power of change and simplicity ⋮ Variable neighborhood search: basics and variants

Uses Software

• Tabu search

Cites Work

• Unnamed Item
• Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
• Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
• A hybrid heuristic algorithm for the open-pit-mining operational planning problem
• Variable neighbourhood search: Methods and applications
• Variable neighborhood search
• Greedy randomized adaptive search procedures
• A fuzzy mathematical programming approach for cross-sell optimization in retail banking

This page was built for publication: A hybrid variable neighborhood search algorithm for targeted offers in direct marketing