Implications of advertising lag on the dynamic optimal decisions in an O2O supply chain

DOI10.1155/2021/6681319zbMath1465.90035OpenAlexW3134742970MaRDI QIDQ2663022

Ling Li, Xiuxian Li, Shuhua Zhang, Xin Yu Wang

Publication date: 15 April 2021

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2021/6681319

Mathematics Subject Classification ID

Differential games and control (49N70) Applications of optimal control and differential games (49N90) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Cites Work

• Optimal dynamic advertising policies in the presence of continuously distributed time lags
• Retail promotions with negative brand image effects: Is cooperation possible?
• Supply chain decisions with reference quality effect under the O2O environment
• Understanding the Memory Effects in Pulsing Advertising
• Optimal Control for Linear Systems With Multiple Time Delays in Control Input

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