A dual-channel supply chain problem with resource-utilization penalty: who can benefit from sales effort?

DOI10.3934/jimo.2020097zbMath1476.90067OpenAlexW3028530610MaRDI QIDQ2666693

Jianxin You, Shu-Cherng Fang, Lianxia Zhao

Publication date: 23 November 2021

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2020097

zbMATH Keywords

supply chain managementdual-channelsales effortpricing strategyresource-utilization penalty

Mathematics Subject Classification ID

Decision theory (91B06) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (1)

Strategic service investment by retailers confronted by manufacturer encroachment

Cites Work

• Pricing and sales-effort investment under bi-criteria in a supply chain of virtual products involving risk
• Sales effort free riding and coordination with price match and channel rebate
• Prices, promotions, and channel profitability: was the conventional wisdom mistaken?
• When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?
• Coordination of the traditional and the online channels for a short-life-cycle product
• When to introduce an online channel, and offer money back guarantees and personalized pricing?
• Pricing and assortment decisions for a manufacturer selling through dual channels
• Supply Chain Coordination Under Channel Rebates with Sales Effort Effects
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

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