Social media and sensemaking patterns in new product development: demystifying the customer sentiment

DOI10.1007/S10479-020-03775-6zbMath1484.91345OpenAlexW3081616764MaRDI QIDQ2669438

Rameshwar Dubey, Thanos Papadopoulos, Shishi Yan, Konstantina Spanaki, Mihalis Giannakis

Publication date: 9 March 2022

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-020-03775-6

zbMATH Keywords

artificial intelligencesocial medianew product development (NPD)sensemakingcustomer sentiment

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Consumer behavior, demand theory (91B42) Software, source code, etc. for problems pertaining to game theory, economics, and finance (91-04)

Cites Work

• Supplier default dependencies: empirical evidence from the automotive industry
• How exposure to different opinions impacts the life cycle of social media
• Decision analysis with classic and fuzzy EDAS modifications
• Customer reviews for demand distribution and sales nowcasting: a big data approach
• Event classification and location prediction from tweets during disasters
• Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics

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