Dynamic marketing policies with rating-sensitive consumers: a mean-field games approach

DOI10.1016/j.ejor.2021.08.031zbMath1495.90100OpenAlexW3197252300MaRDI QIDQ2670544

Rabih Salhab, Jerome Le Ny, Roland P. Malhamé, Georges Zaccour

Publication date: 11 March 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.08.031

zbMATH Keywords

game theorymarketingpricingmean-field gamesproduct rating

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mean field games (aspects of game theory) (91A16)

Related Items (1)

Relative performance evaluation for dynamic contracts in a large competitive market

Cites Work

• Unnamed Item
• Unnamed Item
• Unnamed Item
• Unnamed Item
• Unnamed Item
• Unnamed Item
• Mean field games with a dominating player
• Mean field games. I: The stationary case
• Mean field games. II: Finite horizon and optimal control
• Iterative approximation of fixed points
• Mean field games
• The execution problem in finance with major and minor traders: a mean field game formulation
• Mean field games of timing and models for bank runs
• Existence and uniqueness of solutions for Bertrand and Cournot mean field games
• An integral control formulation of mean field game based large scale coordination of loads in smart grids
• A dynamic collective choice model with an advertiser
• Recent developments in dynamic advertising research
• Bertrand and Cournot mean field games
• Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
• Large population stochastic dynamic games: closed-loop McKean-Vlasov systems and the Nash certainty equivalence principle
• A survey of game-theoretic models of cooperative advertising
• Additional aspects of the Stackelberg strategy in nonzero-sum games
• Optimal Markdown Pricing: Implications of Inventory Display Formats in the Presence of Strategic Customers
• Large-Population LQG Games Involving a Major Player: The Nash Certainty Equivalence Principle
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Large-Population Cost-Coupled LQG Problems With Nonuniform Agents: Individual-Mass Behavior and Decentralized $\varepsilon$-Nash Equilibria
• Some Industrial Applications of Military Operations Research Methods
• An Operations-Research Study of Sales Response to Advertising
• Mean Field Stackelberg Games: Aggregation of Delayed Instructions

This page was built for publication: Dynamic marketing policies with rating-sensitive consumers: a mean-field games approach