Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract

DOI10.1155/2022/6468725zbMath1505.90077OpenAlexW4304118064MaRDI QIDQ2682496

Jinjie Zhu, Shu-Lin Liu

Publication date: 1 February 2023

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2022/6468725

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Dynamic programming (90C39) Marketing, advertising (90B60)

Cites Work

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• Consignment contract for mobile apps between a single retailer and competitive developers with different risk attitudes
• Coordination via cost and revenue sharing in manufacturer-retailer channels
• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Dynamic pricing and advertising for web content providers
• Recent developments in dynamic advertising research
• Deterministic and stochastic optimization of a dynamic advertising model

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