Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data
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Publication:2686047
DOI10.1214/22-AOAS1638OpenAlexW4320169865MaRDI QIDQ2686047
Wreetabrata Kar, Sabyasachi Mukhopadhyay, Gourab Mukherjee
Publication date: 24 February 2023
Published in: The Annals of Applied Statistics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1214/22-aoas1638
logistic regressionBayesian hierarchical modelhigh-dimensional regressionimbalanced datajoint modelingspike-and-slab priorspromotion email
Uses Software
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