The effects of introducing advertising in pay TV: a model of asymmetric competition between pay TV and free TV

DOI10.1515/bejte-2021-0068OpenAlexW3125818605MaRDI QIDQ2690384

Helmut Dietl, Markus Lang, Panlang Lin

Publication date: 16 March 2023

Published in: The B. E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1515/bejte-2021-0068

zbMATH Keywords

advertisingasymmetric competitionmediatelevision broadcasting

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Strategies to Fight Ad-Sponsored Rivals
• Market Provision of Broadcasting: A Welfare Analysis
• Competition Between Networks: A Study of the Market for Yellow Pages

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