The impact of online referral services on cooperation modes between brander and platform

DOI10.3934/jimo.2022174OpenAlexW4296502828MaRDI QIDQ2691449

Yanyan Li

Publication date: 29 March 2023

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2022174

zbMATH Keywords

game theorychannel competitionplatform retailingbrander strategyonline referral

Mathematics Subject Classification ID

Other game-theoretic models (91A40) Decision theory for games (91A35)

Cites Work

• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
• Strategic commitment to price to stimulate downstream innovation in a supply chain.
• Strategic introduction of the marketplace channel under spillovers from online to offline sales
• The optimal combination between selling mode and logistics service strategy in an e-commerce market
• After-sale service deployment and information sharing in a supply chain under demand uncertainty
• Technical Note—Consumer Choice and Market Expansion: Modeling, Optimization, and Estimation
• The marketplace dilemma: Selling to the marketplace vs. selling on the marketplace

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