Analysis on the in-app advertising contract of a mobile platform and two competitive app developers

DOI10.3934/JIMO.2022220OpenAlexW4312251676MaRDI QIDQ2698570

Wan-Feng Zhou, Wei Hu, Xiaochen Sun

Publication date: 24 April 2023

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2022220

zbMATH Keywords

revenue sharingadvertising contractagency pricingcompetitive app developersmobile platform

Mathematics Subject Classification ID

Decision theory (91B06) (n)-person games, (n>2) (91A06) Contract theory (moral hazard, adverse selection) (91B41)

Cites Work

• Dynamic pricing and advertising for web content providers
• Strategies to Fight Ad-Sponsored Rivals
• Market Provision of Broadcasting: A Welfare Analysis

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